Join the Waitlist (Reopens July 2021)




How to Generate More Views and Sales in Your Etsy Shop without the tech overwhelm or confusion!


Are you a creative entrepreneur looking to take your business to the next level?

Do you have an Etsy store, but simply aren’t seeing the amount of sales (or income!) you know your crafts deserve?

Do the constantly changing, online sales platforms, practically requiring you to have a PhD in ‘computering’, confuse and overwhelm you to the point of quitting?

My course, Handmade Sellers 201: How to Generate More Views and Sales in Your Etsy Shop, will equip you with the proven, industry-leading system you need to drastically increase visibility and sales in your Etsy shop while keeping tech overwhelm and confusion to a minimum.

So, you opened your shop, put up a few of your creations, and anxiously awaited that first sale. When it came in it felt so good, didn’t it? But now, you’re wondering, “When will the next one come in? How can I get more people to visit and buy?”

Sure, Etsy has the cheapest fees of any online marketplace platform and a growing network of 50 million shoppers just waiting for you…but, where are they?

Inside Handmade Sellers 201 I will teach you how to attract more shoppers to your store AND how to turn those curious onlookers into raving clients and forever customers.

  • Are you tired of wondering when the next sale will come in?
  • Do the words SEO, long tail keywords, branding, and strategy sound necessary but confusing?
  • Is replacing (and exceeding!) your 9-5 income with your own fabulous creations
    your ultimate goal?
  • Are you tired of dragging your creations to and from craft shows with little to no profit and ready to finally get your Etsy shop working for you?

Has the time come to finally make an investment in your business that will
bring the return on investment that your hard work and effort deserves?

If you answered ‘yes’ to any of those questions, then Handmade Sellers 201 is for YOU!

Just Imagine...

Imagine living your creative vision and making full-time income from your Etsy shop, without the headaches and tech-confusion that come along with growing a thriving shop with a loyal following. Imagine running a wildly successful Etsy store AND still having time for friends and family!

Might sound far-fetched, but believe me, it’s not!

In both 2018 and 2019, I earned as much in my Etsy shop and BeautifulMesh business as I did at my ‘regular’ job.


I earned a full-time income, online, all while working a 9-5, mothering two children, being an attentive wife, and having time for the occasional glass of wine with friends. If I can do it, you can too!

But Lauren, HOW did you do it?

In order to grow my Etsy shop, I did any and everything I needed to do to drive traffic to my store.

It was a lot of trial and error. Many long nights, lots of learning, even more hair pulling! But, I did it.

And now my shop basically runs itself, bringing in over $6,500 per month in revenue, on average!

Now that I have a successful crafting business, I help everyday creative women, just like you, learn the ins and outs of selling their crafts on Etsy using my industry-leading systems, saving them time, money, and frustration.

I teach tried and true strategies that will enable you to scale your Etsy shop without wasting time and energy on techniques that are outdated, ineffective, or unnecessarily complicated.

But you have to do the work!

Handmade Sellers 201 is not…

  • a ‘done for you’ marketing program
  • designed for students who are unwilling to try new things
  • an ‘overnight’ remedy for years of poor business practices
  • another six-week, fluff-filled cheerleading session – we do real work, here!

Handmade Sellers 201 is…

  • a course that will teach you how to improve your Etsy SEO
  • a program that will show you how to use social media to effectively drive traffic to your shop
  • an experience that will enable you to find your ideal customer by tracking stats and focusing on buyer behavior
  • a course that will help you create Etsy Ads that convert
  • a resource for improving shop branding, even if you’re not a graphic designer
  • an opportunity to meet and network with fellow Etsy shop owners and industry leaders
  • a proven system for scaling your Etsy shop and exponentially growing your creative business without tech overwhelm or confusion – I’ve done the hard work for you; all you do is implement!

Hi, I’m Lauren and I am a wreathmaker and industry-leading Etsy Strategist.

When I started my Etsy shop back in 2014, I had zero clue what I was doing. I treated my shop like Craigslist – take a picture wherever I could, write a little blurb about it, and post.

Done and Done.

Or so I thought.

But as it turned out, by using the ‘Craigslist approach,’ the only people who would find and buy from my shop were my own friends and family.

I wanted more for my store, so I got to work. I spent countless hours researching, testing, and marketing my store. I hired expert coaches and used my accounting background to take control over my numbers and statistics. And let me tell you, it paid off!


  • I have over 4,500 sales on Etsy.
  • I have doubled my orders and revenue every year for the past three years.
  • I host a monthly Etsy Coaching Group with over 180 members.
  • I’ve been featured in crafting magazines, spoken on stages, been featured on podcasts, led online workshops, and so much more!

Inside Handmade Sellers 201: How to Generate More Views and Sales in Your Etsy Shop, you will walk away with a proven system that will optimize and expand your Etsy store so that you too can run a successful and profitable Etsy store.

Shhh, I want to let you in on a little secret…

Don’t tell anyone, but the majority of Etsy sellers are flying by the seat of their pants! They don’t have the marketing, advertising, tracking, or strategy they need to sell consistently and scale.

The Etsy market is saturated with shop owners who post and ghost, meaning, they open a store but fail to do what it takes to grow their business. Their lack of planning leaves more than enough space for YOU to secure your (very profitable!) corner of the Etsy market.

With the industry-leading systems and strategies you will learn inside Handmade Sellers 201, you will avoid the mistakes your competitors are making and stand out in the crowd.

I want you to win!

This is why I created Handmade Sellers 201.

It is my passion to help you up-level your already established Etsy shop, make consistent sales, and grow your business. Handmade Sellers 201: How to Generate More Views and Sales in Your Etsy Shop will keep you up to date on the latest ways to improve your Etsy shop and drive traffic to create more sales.

There’s no reason that your shop can’t satisfy your creative drive while also fulfilling your income goals.

But don’t just take it from me. Here’s what customers and clients are saying…

"I have been making wreaths, centerpieces, holiday home decor and lots more for 2 years now. I have made them for friends and family and I have also sold them locally. I was always intimidated by trying to open my own shop on Etsy but from watching Lauren and how knowledgeable about Etsy she was I finally decided to take the plunge and take her course. I am so glad I did! She is very patient and she always has the answer to your questions and if she doesn't she will get the answer for you. She will walk you through step by step and break it down and easy to understand. I couldn't have done it without Lauren Kilgore's help.  Take the leap of faith with Lauren Kilgore and you will be so happy that you did."

Barb Brown-Hill, Bling Your Door and More

"For a year and a half I’ve been learning how to make wreaths as a hobby / maybe someday a small business. It’s so much more complicated when your learning and perfecting your craft and then add in social media, business, technology and life (it doesn’t stop for you does it), and I began to feel extremely overwhelmed and left behind. And then came Lauren and her Etsy course. Yes, it was going to cost me in money, time, perseverance, not to mention fear of failure. But I needed to see if I could. I needed to know for me. One of the best decisions of my life. Lauren is patient, kind, always has an answer and I believe she will not give up on me or any other person is our class. I will continue working to get this right, which means someday I will take the next course. Thank you Lauren for investing in my self esteem and confidence ❤️"

Debbie Davis, Triple D Decor

Introducing…Handmade Sellers University: Etsy 201

An easy-to-follow, industry-proven system to improve your shop, generate more traffic, and increase sales.

Week-by-Week Course Overview

Module 1

Dissecting Etsy’s SEO Guide and Using Long Tail Keywords

In Fall 2018, Etsy released a new guide outlining how their search algorithm works and how to improve your ranking. In Week One, we’ll tackle the guide, piece by piece, and I will show you the specific parts you need to know. We will also discuss long tail keywords – what they are, why you need them, and how to create them.

Module 2

Shop Branding

Not a graphic artist? Not a problem! In this module, I’ll show you how to create simple yet compelling graphics in Canva. You’ll learn how to navigate the software and make eye-catching graphics that will impress your shoppers and increase conversions. I’ll also teach you tips for branding your business and helping your shop stand out.

Module 3

Pinterest Strategy

Did you know that over 20% of my traffic comes to my Etsy shop by way of Pinterest? It’s literally the #1 driver of traffic to my shop, sending more leads than even Etsy itself! Using Pinterest effectively has been a game-changer for my store. In Week Three, you will learn to navigate Pinterest and drive customers to your Etsy store, including creating your very own shop pins from scratch!

Module 4 

Using Stats and Finding Your Ideal Customer

The key to seeing consistently high conversion rates in your shop is being able to properly analyze your shop stats and know your buyers’ behaviors. This week, you’ll receive an in-depth tour of your very own shop’s stats page and I will break down the data you need to focus on. This week you will also learn how to find and appeal to your ideal customer.

Module 5

Etsy Ads and Offsite Ads

Etsy ads can make all the difference in the world. But only if you’re using them correctly. In this module, you’ll learn the best ways to use Etsy Ads to increase your ROI (return on investment) and ROAS (return on ad spend). I'll also teach you more about the new Etsy Offsite Ads.

In this week I'm also throwing in how to use the Etsy-generated reports you need for your monthly, quarterly, and yearly taxes plus how to create a low-cost digital product you can list in your shop for consistent recurring revenue.

Module 6

My #1 Tip for Increasing Listings and Sales with Less Work

Want to know the number one thing that propelled my listings to the very top of search pages and resulted in literally thousands of sales? This. Is. It. 

Module 7

Instagram Strategy

Part of getting views in your Etsy shop is being all the places that your customers are. In this module I'll teach you how to use Instagram to drive even more traffic to your shop. I'll also teach you how to use the new Instagram Reels feature!

Module 8 [NEW!]

Facebook Strategy

After Pinterest, Facebook is the next best driver of traffic to my Etsy shop. I'll teach you everything I've learned to get to over 80,000 Facebook followers and counting. Plus how I keep them engaged and funnel them over to my Etsy shop.

The skills taught in these modules will work. I know, because I’ve used them myself. I know how it feels to be ‘left hanging’. Not only have I laid everything out, down to the smallest detail, I will also walk you through every single step. We are in this together…no crafter left behind!

I just know you will gain so much valuable information in this course, even in just the first two weeks! However, if for some reason you don’t feel totally confident in your ability to improve your shop using these industry-leading strategies, simply reach out to me at [email protected] within the first 14 days and I will refund you 100% of the course registration fee. You’ve literally got nothing to lose!

What’s Included?

  • Exclusive, members-only access to a private Facebook Coaching Group
  • Dynamic trainings, delivered weekly, will provide you with a blueprint for improving your Etsy shop, and help you stay on track
  • Weekly LIVE Q&A where I will answer all your questions, in real-time
  • Access to a library of resource tools and handouts available for immediate download


Plus, all trainings and materials come with lifetime access (and future updates!), so even if you miss a week or want to review content at a later time, you can!

Frequently Asked Questions

How does lifetime access sound? And you can always download the videos and documents you need. Forever! You'll also receive any and all updates to the course automatically - and free of charge. 

You will need access to the internet to view the videos and a Facebook account if you'd like to join the private group for Q&As. 

Because there is a lot of content with very specific steps, the individual modules will be released weekly. This will give you an opportunity to learn and implement and you won't become overwhelmed with too much information at once.

I know you will get a lot of valuable information in this course. But, if for whatever reason you are not happy, please contact me at [email protected] within the first 14 days and I will refund you 100% of your money. So, you’ve literally got nothing to lose :)

Nope! However, you should have an open and operating Etsy shop and possess some basic knowledge of how an Etsy shop is run before taking Handmade Sellers 201. This is an intermediate level course and we won't be reviewing the basics in this course. For more info on Handmade Sellers 101 visit

Absolutely not! One of the major goals of Handmade Sellers 201 is to reduce the tech overwhelm and help you make sense of the process. Everything I teach inside Handmade Sellers 201 is designed with the idea that each student is a creative first and a computer whiz last. It’s my goal to help you grow your shop with as little high-level tech-talk as possible. You will literally walk away with a system that works…and I’ll even help you implement it!

One thing I’ve noticed about many of Etsy sellers and even Etsy coaches is the lack of focus on the business aspect of building a business. Sure, there are tons of courses to teach you how to craft, how to post, how to package, but many of these courses fail to teach you how to build and scale your business using real business strategies. With my background in accounting, my course will give you a leg up on the competition by teaching you how to manage your finances while growing your shop, resulting in smarter investments, higher profits, and less wasted money.

The Handmade Sellers 201 course is not designed for beginners who don’t already have an Etsy shop. - New to Etsy? Join Handmade Sellers 101 HERE! – Handmade Sellers 201 also requires that you have a rudimentary understanding of Facebook, Instagram, and Pinterest. Lastly, Handmade Sellers 201 is not designed for someone who is not interested in learning new methods or put in the work necessary to build a profitable business.

Not at all! I'm not teaching you how to make a wreath - I'm teaching you how to SELL your items (any items!) on Etsy. The rules are universal across all industries. 

The course officially begins August 31, 2020. We'll have a total of 11 weeks together (including 2 implementation weeks built in for you to catch up on any material you may have missed). We'll have a Q&A every Friday no matter what!

Still Not Sure if Handmade Sellers 201 Can Help You?

My Etsy History by the numbers:

I’ve been on Etsy since 2014.

  • 4,500+ sales on Etsy
  • 750+ Etsy Seller eBooks sold
  • 180+ members in my Etsy Coaching Membership group
  • 150+ Etsy shop reviews/start-ups completed in the last year
  • Featured in First for Women magazine, January/February 2018
  • Etsy Expert Speaker in the following groups and pages: Jennifer Allwood Inner Circle, Damon’s Inner Circle, Julie’s Inner Circle, Southern A-Door-nments Décor, Rhonda’s Creative Circle, Polka Dot Wreath Co., Kelea’s Design School, Junk Monkey Paint Co., Debi’s Creative Corner
  • Etsy Expert Speaker at Social Marketing Made Easy Conference, April 2019
  • Etsy Expert Speaker at Crafters Convention, June 2019 and March 2020
  • Etsy Panel Speaker at Wreath Makers Live, July/August 2019

Here’s what you’re getting when you enroll today:

The full Handmade Sellers 201 course PLUS the following

>> Bonus 1 - Handmade Sellers Guide

>> Bonus 2 - Simplified Bookkeeping for Creatives Guide

>> Bonus 3 - All 8 Keywords Lists I sell in my Etsy shop for every holiday (for wreath and jewelry makers)

>> Bonus 4 - Expert video: Branding with Jane Bellante of Morning Dew Creations

>> Bonus 5 - Expert video: How to use Tailwind with Lori Apgar of Lori Apgar Creates

>> [NEW!] Bonus 6 - Expert: Instagram Strategy with Warren K. Carlyle IV of Octonation

>> [NEW!] Bonus 7 - Expert: Email Marketing Strategy with Lucy Kelly of Bloom by Bel Monili

>> [NEW!] Bonus 8 - How to get started on TikTok Guide for product sellers

>> Bonus 9 - Private Facebook Group for discussion and Q&As

Total Value: $1500

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

4 Monthly Payments of




Pay Upfront and Save

1 Payment of



Stop Struggling, Start Selling!

If your Etsy shop is not bringing in consistent views and sales, then it is time to do something new. Stop using outdated tactics that simply don’t work. Walk away with the tools you need to run your very own thriving Etsy shop. Let me show you how to maximize your current store and skyrocket your sales.

Enroll in Handmade Sellers 201: How to Generate More Views and Sales in Your Etsy Shop and let me help you make sense of it all. Clear the confusion, overcome the overwhelm, generate the sales. I can’t wait to see you inside!


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.