BEFORE I TELL YOU MORE,
let’s make sure we’re a good fit.
You are right for HSU 201 if you want to...
✔️See more sales come through your Etsy store
✔️Get the income you know your crafts deserve
✔️Understand the constantly changing world of online sales and social media
✔️Take your creative business to the next level
This course will equip you with the proven, industry-leading system you need to drastically increase visibility and sales in your Etsy shop while keeping tech overwhelm and confusion to a minimum.
CAN YOU RELATE?
Handmade Sellers University 201
is perfect for you...
if you want a proven system to optimize and grow your Etsy shop, ensuring consistent sales and less stress.
If you...
- Are tired of wondering when the next sale will come in...
- Get confused when you hear the words target market, branding, and marketing strategy...
- Have a goal of replacing (and exceeding!) your 9-5 income with your own fabulous creations...
- Are exhausted from dragging your creations to craft shows with little to no profit and are ready to finally get your Etsy shop working for you...
You’re in the right place!
The time has come to invest in your business so you can see the results your hard work and effort deserve.
By the end of this program,
you will know how to…
Identify Your Ideal Audience and Craft a Unique Brand
Define your target market to tailor your products and marketing efforts so you can stand out from competitors, build recognition, establish trust, and create a strong market presence.
Harness Facebook Marketing for Your Etsy Shop
Discover the strategies that grew my Facebook followers to over 90k. You'll learn to engage followers, convert them into long-time customers, and drive traffic to your Etsy shop.
Optimize Pinterest to Drive Traffic to Your Etsy Shop
Learn to navigate Pinterest and leverage it as a top traffic driver to your shop. You'll create shop pins from scratch and develop strategies to consistently attract customers to your Etsy store.
Leverage Instagram to Grow Your Etsy Business
Explore Instagram to showcase products, engage with customers, build brand awareness, and reach a broad audience. We'll cover effective content creation and engagement tactics.
Conquer Short Form Video for Increased Brand Visibility
Understand the power of short form video in capturing attention, boosting engagement, and increasing brand visibility. Learn to create impactful videos tailored for each platform, including Etsy.
Develop a "Best-Seller" to Scale Your Etsy Shop
Discover the key to propelling your listings to the top of search pages. Learn to create product "multiples" that Etsy's algorithm favors, ensuring you have consistent best-sellers to boost your shop's success.
Top.1%
Of all Shops on Etsy
8000+
Etsy Sales
150k
Social Media Followers
1,000
Students Taught
One of the best decisions of my life.
Your Week-by-Week Course Overview
Handmade Sellers University 201
MODULE 1
Customer Connect:
Nailing Your Ideal Audience and Crafting Captivating Brands
Identifying your target market is vital for small creative businesses like ours. It helps you to tailor your products and optimize your marketing. Branding will help you differentiate from competitors, build recognition, establish trust, and create a strong market presence.
MODULE 2
FaceForward:
Mastering Facebook Marketing Strategies
Facebook has always been a top driver of traffic to my Etsy shop. I'll teach you everything I've learned to get to over 90,000 Facebook followers and counting. Plus how I keep them engaged as long-time customers and funnel them over to my Etsy shop to purchase.
MODULE 3
Power of Pins:
Maximizing Your Brand's Potential on Pinterest
The #1 driver of traffic to my shop is Pinterest. In this week, you will learn to navigate Pinterest and drive customers to your Etsy store, including creating your very own shop pins from scratch!
MODULE 4
Insta Impact:
Unlocking the Full Power of Instagram
Instagram is vital for small businesses as it offers a visually-driven platform to showcase products, engage with customers, build brand awareness, and reach a wide audience for growth.
MODULE 5
Viral Velocity:
Succeeding with Effective Short Form Video
Short form video captures attention in a fast-paced digital landscape, enables creative storytelling, boosts engagement, and facilitates sharing, leading to increased brand visibility and customer reach. Every platform now has opportunities for video (even Etsy!) so I'll help you optimize your content for each.
MODULE 6
Shop Scalability:
Amplifying Profits with Replicable Products
Want to know the number one thing that propelled my listings to the very top of search pages and resulted in literally thousands of sales? This. Is. It. Because Etsy's algorithm favors products that sell over and over, I'll teach you how to create an easy "multiple" for your shop, one that's so good, you'll always have it to sell!
200th sale on Etsy. Milestone for me. But more than that -
I more than doubled last year's sales.
This year will be even better. Thank you Lauren!
- Karen, Plum Pretty Wreaths & Crafts
Have You Ever Thought This:
How can I get more people to buy from my shop?
You opened your shop, put up a few of your creations, and anxiously awaited that first sale. When you saw the purchase come through, it felt so good, didn’t it? But now, you’re wondering, “When will the next one come in? How can I get more people to come to my Etsy store?”
Sure, Etsy has the cheapest fees of any online marketplace platform and a growing network of 90 million shoppers just waiting for you…but, where are they?
Inside Handmade Sellers University 201 I will teach you how to attract more shoppers to your store AND how to turn those curious onlookers into raving clients and forever customers.
I earned a full-time income all while working my 9-5, raising 2 children, being an attentive wife, and enjoying the occasional glass of wine with friends.🍷
How did I do it?
In order to grow my Etsy shop, I knew I needed to drive more traffic to my store.
After many long nights and a lot of trial and error, I eventually figured out what works (and what doesn't!).
Now my shop basically runs itself! Allowing me more freedom in my work and daily life.
I now have a successful crafting business, helping everyday creative women, just like you, learn how to scale their Etsy shops and online stores using my industry-leading systems, saving them time, money, and frustration.
I did it, and with the right guidance, you can too!
"It easily pays for itself if you listen and do the work."
-Lorraine, Crafty Therapy by L
Still thinking about it but not 100% sure?
HSU 201 and the 14-day money back guarantee is PERFECT for you if…
You want to maximize your social media impact.
This course helps you effectively drive traffic to your Etsy shop with step-by-step guidance, saving you time from outdated and under-performing busy work.
You're motivated to understand and attract your ideal buyer.
These lessons show you how to track key statistics and buyer behaviors so you can tailor your shop to meet their needs and increase sales and customer satisfaction.
You're ready to update the look of your Etsy shop so you can expand.
Enhance your brand with the easy-to-follow resources inside this course, even if you're not a graphic designer. Then we'll show you how to scale without tech overwhelm.
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