Handmade Sellers University 101

Create and optimize your Etsy shop in just 6 weeks

without the confusion, overwhelm, or extra time time it takes to learn it all on your own.

Join the Waitlist

Handmade Sellers University 101

Create and optimize your Etsy shop in just 6 weeks

without the confusion, overwhelm, or extra time time it takes to learn it all on your own.

Join the Waitlist


Etsy Sales 



Social Media Followers 



Students Taught



Etsy Startup Guides Sold



Handmade Sellers University 101

is perfect for you...


if you want to be able to sell your products to people all over the world, all while setting your own hours to do it!

If you have...
  • At least ONE product to sell.  You don't need a giant inventory to open your shop.  In fact, it's better to not start with too many items.  (hint: learn how Etsy works before listing all your products)
  • A desire to create.  You bring the passion and drive for your products and I'll teach you the rest - how to get the most views, what to write in your descriptions, how the algorithm works, and allll the techie stuff.
  • An existing shop with only a few sales. Fret not.  Using my strategies you'll be able to quickly pinpoint the areas that need fixing so you can be on your way to growing that shop!


You’re in the right place!


HSU 101 will give you the resources, framework, and guidance to open your Etsy shop, list your products and make your first (or next) sale!

By the end of this program,

you will have…

Successfully Set Up Your Etsy Shop

Effortlessly navigate your Etsy shop setup, from naming to payment processes. We'll simplify business licensing, sales tax registration, and shop opening steps.

Structured Your Shop for Maximum Visibility

Master the art of optimizing your Etsy shop's key sections for search engines, ensuring your custom products get the attention they deserve.

Crafted Perfect Listings for All Your Products

Write SEO-rich listings including optimized titles, tags, and descriptions, ensuring your products are easily discoverable in Etsy searches.

Captured Stunning Product Photos

Hone your photography skills and learn how to take photos (from your phone!) that enhance your product listings and visually sell your items on Etsy.

Streamlined the Shipment of your Products

Overcome the common fear of shipping by mastering the use of shipping profiles, understanding label creation, and knowing if you should offer free shipping.

Attracted Customers to Your Etsy Store

Learn effective strategies for increasing your shop's views, leveraging social media, and utilizing sales and coupons to significantly boost traffic to your Etsy store.

I finally made it to over 100 sales.

Thank you Lauren for your excellent teaching, compassion, and encouragement. You're the best!

- Fran, Classic Creations Co.

Get Ready to Grow

Former Handmade Sellers University Student:


Reached 7,000 Sales...

...and Still Growing!

What's Inside

Handmade Sellers University 101


The Setup

Sometimes just getting started is the hardest part. But this module will take away all those fears. 

Module Highlights:

  • How to name your shop
  • Finding a Business License
  • Registering for Sales Tax
  • Walk-thru of opening your shop
  • How to get paid from Etsy


The Winning Shop Framework

Certain sections of your Etsy shop are integral to improving your SEO (search engine optimization). I'll tell you what to put where and which is the most important to focus on.

Module Highlights:

  • About Section
  • Policies Section
  • Product Sections


Create a Listing Start to Finish

How to write your listings with SEO (search engine optimization) so that they can be found in Etsy search.

Module Highlights:

  • Listing Title
  • Listing Tags
  • Listing Description



How to improve your pictures to sell your products.

Module Highlights:

  • Photography Tips
  • Listing Pictures
  • Types of Shop Photos
  • How to Create Graphics with Canva



When I ask creatives what their biggest fear is about an online store - shipping is usually #1! But it doesn't have to be scary!

Module Highlights:

  • Shipping Profiles
  • Shipping Labels
  • Free Shipping? Do I have to?


Shop Traffic

Once your shop is setup we can learn more ways to bring more traffic to your shop.

Module Highlights:

  • Increasing Views
  • Using Social Media
  • Sales and Coupons

Only having my Etsy shop opened a couple of weeks 

 I am in awe, 73 sales and 13 reviews!! 

Don’t wait, you can have your own shop and be successful on Etsy if you follow her guidelines!!

- Ann, Annie's Treasures


Handmade Sellers University 101

Look, you don’t know what you don’t know, right? That’s why I’m here. To tell you what you are missing when it comes to setting up your Etsy shop.

No one comes to Etsy knowing how to do it all correctly at first. I definitely didn’t!  In my first few years, I barely sold anything because I didn’t know what I was doing. I cringe at how much wasted time and money I spent trying to figure it all out! But I did my research and spent hours and hours learning and experimenting in my own shop.

Now you don't have to spend all that time like I did and you can skip to the front of the line! This program is based on my years of experience and research. With over 8,000 of my own sales and hundreds of successful past students, you're in good hands. 

 I'll see you on the inside,

Lauren Kilgore

Creator of Handmade Sellers University and owner of BeautifulMesh LLC.

Join the Waitlist

I hesitated in joining the class but near the last hour I took the plunge. BEST DECISION EVER! Don’t be afraid if you are not a computer person because she shows you everything. 

If you want to expand your business I would highly recommend Lauren and her Etsy course.

-Vicki, Special Creations by Vicki

Why Sell on Etsy

if Facebook already works for you?

Etsy is a marketplace of 90+ million shoppers. Buyers come to Etsy for the purpose of purchasing something. Individuals come to Facebook to use it as a social connection – not necessarily to purchase something.

Selling on Etsy gives you access to a new and larger market of shoppers. On Etsy, you can reach more price ranges and buyers with more styles and tastes.

If selling locally or on Facebook is working for you then keep doing it! Etsy doesn’t have to be INSTEAD OF. It can be IN ADDITION TO what you’re already doing.

It’s a way to expand the business you currently have! Who doesn't want more sales?

I thought, well it’s about time I get paid for it.

If you are on the fence about the investment, let me tell you it is worth EVERY penny and more, you will not regret it!

-Deb, Debology Designs

Still thinking about it but not 100% sure?

HSU 101 and the 14-day money back guarantee is PERFECT for you if…

You've tried setting up your Etsy shop but feel stuck. 

This course is like your personal roadmap to finally getting it right and seeing your shop flourish.

You're worried about the technical stuff like SEO or shipping. 

I've got your back! Simple, clear advice that takes away the guesswork and stress.

You're motivated to make your hobby a real business.

Dive into the modules and you'll learn the practical steps to turn your passion into profit on Etsy.

Join the Waitlist

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